Why would you want to increase your Alexa rank?

Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.

ReviewMe, TextLinkAds and Sponsored Reviews are just three of the networks which base your ad selling strength on Alexa Ranks.

Problems with the Alexa Rank

Alexa ranking is heavily skewed towards websites which have a large webmaster/tech audience. This is because webmasters or web savvy audiences are much more likely to have the Alexa toolbar installed than websites whose visitors are unaware of Alexa.

As such, many have indicated that Alexa is a vastly inaccurate method of measuring a website’s reach, traffic and potential. I don’t disagree.

Alexa is a silly way to measure web traffic but unfortunately, in an imperfect world Alexa is still heavily used by webmasters and ad networks when measuring the value of advertising on your website.

I understand the defects of Alexa’s ranking system and I’m not going to go into more detail about it here. What’s primarily important to me is that the Alexa Rank has become a central element in site monetization strategies.

I’m not concerned with the utility and value of Alexa but it’s perceived importance in the eyes of potential advertisers.

How do I get started with Alexa?

http://all-seo-tip.blogspot.com/